Brand Partnerships
Co-marketing partnerships with business media, industry events and complementary B2B brands — built to generate demand, not just logos.
A partnership is only worth doing when it puts your offer in front of an audience that can buy, and when the resulting interest is captured properly. We identify business-relevant partners — trade publications, industry conferences, professional associations and non-competing B2B brands — then run joint campaigns with tracking and follow-up attached.
- Focus
- Qualified demand through partners
- Includes
- Partner sourcing · Joint campaigns · Lead tracking
- Typical partners
- Trade media, B2B events, industry associations
What you get
Partner sourcing
Business and industry partners matched to your audience, sector and budget — no entertainment or gaming properties.
Joint campaign design
Co-branded content, webinars, newsletters and event presence designed around a clear call to action.
Lead capture and tracking
Every partner channel gets its own landing page and tracking, so you know which partnership produced which enquiry.
Performance review
Plain reporting on cost per lead and pipeline contribution per partner, with a keep-or-drop recommendation.
How it runs
Shortlist
We research and present business partners whose audience overlaps with your buyers.
Agree
Scope, deliverables and commercial terms set out in writing.
Run and measure
The partnership runs as a campaign with tracked leads and a reported result.
Also from us
Lead Generation
Funnels, landing pages and tracking that turn attention into qualified enquiries your sales team can actually work with.
Technical Hosting
Managed hosting for the sites and campaigns we run: monitored, backed up, secured and kept fast.
Development
Websites, integrations and internal tools built properly — clean code, documented handover, long-term maintenance.